My Articles

From Duck to Century: The Long Game Across Three Generations

What Sumit Kukreja inherited from one generation, built through his own, and is quietly trying to pass on to the next. Sumit Kukreja is an entrepreneur, finance professional and the founder of PV Advisory, labels that tell only part of the story. His journey has moved through cricket grounds, classrooms, corporate corridors, EY, entrepreneurship, financial pressure, reinvention and eventually authorship. Duck to Century is his attempt to make sense of that journey: the setbac

Pritika Sethi

Aug 278 min read

The Man Building a Fitness Ecosystem for India’s Kids

What began with one trainer's belief in getting children to move has grown into a multi-format fitness and wellness ecosystem that has already reached more than 5,000 kids. I first met Aditya Kedia around 2018, when he was still a fitness trainer. What I remember most about him was his temperament. He was cheerful, patient and remarkably sincere, the kind of coach who could challenge you without intimidating you. A few years later, when he told me he was building a fitness ve

Pritika Sethi

Aug 215 min read

The Quiet Architect of Potential

Some people make their presence felt by taking up space. Thiru does it differently. He listens closely, observes carefully and usually asks the question beneath the question. He can have a deeply philosophical conversation with you, discuss the science behind a brand archetype, analyse why a particular space makes you feel a certain way, and then dance with complete abandon at a party five minutes later! There is something distinctly monk-like about him, which is why his rece

Pritika Sethi

Aug 115 min read

The Gentleman Who Drives Continuous Learning

How Jagdish Sharma is helping organisations turn world-class learning content into skills that people can actually use. Some founders announce their ambition loudly. Others reveal it slowly, in the precision of their work, the patience with which they build relationships and the consistency with which they keep showing up. Jagdish Sharma belongs to the second kind. Soft-spoken, meticulous and unfailingly respectful, Jagdish is the co-founder of Cedro Systems, a Gurugram-based

Pritika Sethi

Aug 64 min read

The 7 Types of Business Content Every Small Brand Needs (and the Skills Behind Them)

One Writer Can’t Do Everything. Your Brand Shouldn’t Expect Them To. Most founders treat content writing like hiring “one person who writes everything.” A website page. Email campaign. Blog. Social captions. Thought leadership. Surely one writer can handle it all, right? Not really.

Pritika Sethi

Nov 21, 20253 min read