Pritika Sethi

How Jagdish Sharma is helping organisations turn world-class learning content into skills that people can actually use. Some founders announce their ambition loudly. Others reveal it slowly, in the precision of their work, the patience with which they build relationships and the consistency with which they keep showing up. Jagdish Sharma belongs to the second kind. Soft-spoken, meticulous and unfailingly respectful, Jagdish is the co-founder of Cedro Systems, a Gurugram-based...

One Writer Can’t Do Everything. Your Brand Shouldn’t Expect Them To. Most founders treat content writing like hiring “one person who writes everything.” A website page. Email campaign. Blog. Social captions. Thought leadership. Surely one writer can handle it all, right? Not really.

In a world overloaded with content, it’s not your features but your story that gets remembered. Here’s how strategic storytelling can...