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Pritika Sethi
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Founder & Creative Director
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Join date: Mar 22, 2023
Posts (5)
Nov 21, 2025 ∙ 3 min
The 7 Types of Business Content Every Small Brand Needs (and the Skills Behind Them)
One Writer Can’t Do Everything. Your Brand Shouldn’t Expect Them To.
Most founders treat content writing like hiring “one person who writes everything.”
A website page. Email campaign. Blog. Social captions. Thought leadership.
Surely one writer can handle it all, right?
Not really.
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May 3, 2025 ∙ 2 min
Why Your Brand Needs a Story (Not Just a Sales Pitch)
In a world overloaded with content, it’s not your features but your story that gets remembered. Here’s how strategic storytelling can...
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Apr 14, 2025 ∙ 3 min
This Is One Thing That Most Brands Fail At
Authenticity can be louder than cleverly executed concepts If you’ve ever scrolled through your Instagram feed or browsed a company...
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